Miche Bloomin’ will celebrate its 10th anniversary in October 2023! Since the birth of the brand, As a makeup brand that allows everyone to shine with their own beauty We continue to support girls by offering cuteness and charm products. From many people including loyal users. Grateful for all of their support and love. A must-have item for natural makeup in the future Our brand will continue to grow and evolve as Miche Bloomin’.

Oct.: Brand Debut.
Dec.: TV-SPOT installed in 7 major cities (20 prefectures) nationwide.

Oct.: TV-SPOT installed in in 21 regions (30 prefectures) nationwide.
Jun.: Partial false eyelashes series 4SKU on sale.

Won first place of @cosme eyelashes department.
Dec.: The cumulative sales of the series exceeded 1 million units in just 1 year and 2 months after launching!

1 pair of eyelashes in 8 styles on sale.

Saeko produced lash line is on sale.

Jan.: Eyelashes lineup including PURE, SWEET, Brown lashes, and Partial Eyelash line, 4 line-ups for sale.
Jun.: Filmed in New York.
Sep.: Cooperation project with Miura Daichi launched.

Sweet×MicheBloomin’ magazine collaboration launched.
Nov.: Cumulative sales of the series exceeded 2 million units.
Dec.: Latex lash glue on sale.

Jul.: Launched 3 lower eyelash series and 5 Wing(enlongated) lash series.
Dec.: Cumulative sales of the series exceeded 3 million units.

Eyelash series won first place of @cosme.

Jan.: Won the Best Beauty Product Award for the second consecutive year in the readers’ poll of Singapore’s popular magazine Women’s Weekly.
Aug.: Selected as SWEET Magazine’s Best Cosmetics Spring/Summer 2017.

Jan.: Cumulative sales of the series exceeded 4 million units.
Sep.: More than 200 people, including world-renowned makeup artists PONY, Kumamon and overseas Internet celebrities, wore yukata at Hachihoen to convey to the world how lovely Japan is.
Dec.: Photos taken in Shanghai.

Jun.: Photoshoot in Paris.

Cumulative sales of the series exceeded 5 million units.
Aug.: SAEKO produced series fully renewal.

Jan.: 11 types of eyelash products on sale.
Jun.: Cumulative sales of the series exceeded 6 million units.

3D lash sereis of 8 popular lash styles now on sale.

Feb.: 4 renewal versions of SAEKO produced series are on sale.
Apr.: Introducing Brown Eyelash Glue.
May.: Beautiful Girls photobook x Miche Bloomin’ 100 Brand Ambassadors Selected.
Aug.: Renewal version of eyelash glue is on sale.

Apr.: 4 DIY self-extension eyelash series on sale.

Lash tweezers for false eyelashes on sale.
May.: Remade version of 5 popular styles.
Jul.: Cumulative sales of the series exceeded 7 million units.

10th anniversary commemorative photoshoot in Korea.
Sep.: Two other styles of DIY self-extension eyelash series are on sale.

Message from Saeko.

Celebratory Message from Ms. Saeko

Miche Bloomin’ doesn’t stay in Japan, but goes global After New York, Shanghai and Paris Commemorating the 10th anniversary Filmed in Seoul The changing seasons are extremely beautiful Gyeongbokgung palace Cafe BAGIC: Where You Can Experience and Purchase BAGIC’s Popular Vegan Cosmetic Brands Flowing through downtown Seoul『Han River』 Together with Saeko, we went around looking back over the past 10 years.

Miche Bloomin’ doesn’t stay in Japan, but goes global After New York, Shanghai and Paris Commemorating the 10th anniversary Filmed in Seoul. The changing seasons are extremely beautiful Gyeongbokgung palace Cafe BAGIC: Where You Can Experience and Purchase BAGIC’s Popular Vegan Cosmetic Brands. Flowing through downtown Seoul『Han River』 Together with Saeko, we went around looking back over the past 10 years.

Please take a look at the movie that summarizes the Seoul shoot

The changing seasons are extremely beautiful and it is one of the most representative palaces in Korea. The building harmonizes with the surrounding landscape and embodies a typical Korean image.